How are leading brands redefining loyalty in 2025?
Find out in Loyalty360’s latest industry report - now available for download. Sponsored by Baesman Group, this in-depth research captures insights from 100+ brand marketers on how personalization, AI, and digital innovation are transforming customer loyalty strategies.
Download the 2025 State of Customer Loyalty Report
What You’ll Learn:
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Strategy Trends: Where personalization, gamification, and emotional loyalty are making the biggest impact
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Member Engagement: How exclusive and experience-based rewards are redefining value
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Tech & AI Readiness: The state of AI adoption, data maturity, and technology challenges
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Program Effectiveness: What’s working—and what’s not—for today’s loyalty leaders
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2025 Priorities: Actionable insights to guide platform choices, data strategy, and internal alignment
"We’re proud to partner with Loyalty360 on this research initiative that sheds light on the evolving landscape of customer loyalty. This research equips marketers with insights to elevate their retention strategies and drive long-term engagement"
Cassie Preston, Director of Client Services, CRM & Loyalty at Baesman
- 64% of brands are planning major loyalty program enhancements or complete overhauls
- 77% are maintaining or growing their investment in loyalty despite economic headwinds
- 84% say their loyalty strategies are effective or very effective
- Experiential rewards, VIP tiers, and brand partnerships are on the rise
- 49% are exploring AI—though adoption remains early
- 57% cite platform limitations as a primary roadblock
“Brands are leaning into personalization, gamification, and new technologies—not just to drive transactions, but to foster deeper, long-term customer relationships.”
— Mark Johnson, CEO, Loyalty360
Ready to see how your brand stacks up?
Download the report today to uncover trends, benchmarks, and opportunities for growth.
